February 27, 2013 News

SOFFELL, KISPRAY & ANTIS Becoming More Excellent With A Variety of Awards

Jakarta, February 27th, 2013 – Top Brand Award 2013 organized by Frontier Consulting Group in cooperation with Marketing magazine awarded Soffell & Kispray the title of TOP BRAND respectively as the leading brand in the category of mosquito repellent lotion (anti-mosquito lotion) & category of Ironing Spray. This prestigious award proves the success of Soffell and Kispray to maintain the trust of Indonesia’s consumers.

The selection Soffell and Kispray as the winner in the Top Brand Award 2013 was based on the calculation of the Top Brand Index (TBI) using three indicators of evaluation: top of mind awareness (first brand mentioned by respondents when they heard a product category), last used (the last brand chosen by respondents in a single purchase cycle) and future intention (the brand that is planned to purchase by respondents in the future). Based on the results of a survey conducted in eight major cities in Indonesia (Jakarta, Surabaya, Semarang, Bandung, Medan, Makassar, Pekanbaru, & Balikpapan) Soffell managed to achieve the point of TBI of 45% while Kispray achieved 47.4%.

In a different occasion, Antis successfully won the award of “The Indonesian Middle-Class Brand Champion 2013” in the category of Hand Sanitizer Gel that was granted on February 27, 2013 at Grand Melia Jakarta. The Indonesian Middle-Class Brand Champion is an appreciation for the various categories of middle class products based on Middle-Class Brand Indicator that measures the ability of brands in 116 categories of products / services for middle class market in Indonesia. The selection of Antis is based on a qualitative (FGD & Ethnography) and quantitative study survey of the behavior of the middle class in nine cities: Jakarta, Bandung, Semarang, Surabaya, Medan, Palembang, Denpasar, Balikpapan, and Makassar held by SWA Magazine and Inventure in 9 major cities in Indonesia.
This award is a complement of other awards previously achieved by Soffell, Kispray & Antis. The achievement of Top Brand Award 2013 & The Indonesian Middle-Class Brand Champion 2013 confirms the position of the three brands from Enesis to achieve and maintain the trust of Indonesia’s people.