Enesis Group through its newest powder tea product, Tesona, held an activity called “Tebar Pesona with Tesona Premium Iced Tea” on Car Free Day (CFD). This activity aims to introduce Tesona to the public, especially CFD visitors, and provide firsthand experience of enjoying premium tea with original tea extracts from high mountains which are a blend of black tea and green tea that create a more delicious tea flavor, rich in antioxidants, and without artificial sweeteners so it is suitable to drink for refreshing thirst and friends after eating.
On that occasion, Tesona also held a mini-workshop on how to recycle Tesona packaging into a more useful item, in collaboration with the Waste Bank Communities. Jane Selly (Tesona Group Product Manager) revealed that “Tebar Pesona with Tesona Premium Iced Tea” is not just an activity to launch Tesona products, but also to increase public understanding of the importance of using plastic waste. “Collaboration with the Waste Bank Communities is one of Tesona’s responsibilities towards the problem of plastic waste. We hope that through this activity, the community can utilize plastic waste so that it can be processed into valuable goods, “added Jane.
In the “Tebar Pesona with Tesona Premium Iced Tea” activity also held “Pound Fit”. Not only that, a number of performers prepared for their best performances in Tesona Youth Performance.
On the same occasion, visitors can also take part in the “Tebar Pesona Challenge” with prizes of millions of rupiah shopping vouchers, by making interesting documentation about “Tebar Pesona with Tesona” during the event, and posting it on Instagram, mention @TesonaIcedTea and using tag #TebarPesonaChallenge. The visitors were also invited to write an interesting quote about “Seberapa Tebar Pesona nya Lo?” At Tesona Tree which is placed next to the Tesona Tree photobooth. Each participant will get a Tesona sample and the 10 best quotes will also get a shopping voucher worth millions of rupiah. And that is no less exciting, visitors who have purchased a Tesona product package have the opportunity to play Tesona Bounce, the higher the jump, the better the prize they can get.
This “Tebar Pesona with Tesona Premium Iced Tea” activity has been held in Jakarta, Bekasi, Bandung, Semarang, Solo, Cirebon, and will be held in other cities.