As a local Indonesian FMCG company since 1988, Enesis Group continues to innovate to present products that are relevant to consumer needs. Welcoming Ramadan, Enesis Group launched Kispray Kasturi Suci, a special variant with a distinctive musk scent like the fragrance in the Holy Land. This product is designed to provide peace and solemnity in worship, with a luxurious scent full of blessings.
The soft launching event of Kispray Kasturi Suci was held at Bunga Rampai Restaurant in collaboration with Muslim Pro on Wednesday, February 12, 2025, attended by Mudjibburrahman, Chief Supply Chain Officer of Enesis Group and Nafees Khundker, Group Managing Director & CEO of Bitsmedia. This collaboration continues the cooperation that has been established since Ramadan 2023, based on shared values and missions in supporting the interests of Muslims in Indonesia.
Mudjibburrahman, Chief Supply Chain Officer of Enesis Group (CSCO) explained that the collaboration with Muslim Pro is a real step by Enesis Group through Kispray Kasturi in supporting Muslims in good things for the community through faith and religious knowledge. Our support for studies and competitions with Umrah prizes is our way of encouraging positive change, strengthening spirituality, and bringing them closer to their journey of faith, while being accompanied by the luxurious and blessed fragrance of Kispray Kasturi. As part of Enesis’ commitment to meeting the needs of Muslims, our products, including their production process, have followed strict halal standards.
RM Ardiantara, Head of Public Relations Enesis Group, said that Kispray Kasturi Suci is here as a solution to consumer input who complain about the condition of places or tools of worship that are less conducive, so that it can reduce focus and solemnity in worship. With a calming musk aroma, as well as anti-germ, anti-bacterial, and odor control formulations, this product is designed to create a more comfortable worship experience.
“Maintaining cleanliness and using fragrances is a sunnah recommended in Islam, especially before praying. As a brand committed to cleanliness and fragrance, Kispray encourages new habits for Muslims to pay more attention to the cleanliness and fragrance of their prayer tools. With the presence of Kispray Kasturi Suci, it is hoped that Muslims can worship more comfortably, focused, and solemnly.” Said RM Ardiantara.
Kispray Kasturi together with Muslim Pro also held a study entitled “Glow Up Qolbu: Cultivating Positive Habits During Ramadan” on Sunday, February 16, 2025 at the Sunda Kelapa Grand Mosque, Central Jakarta, presenting Habib Husein Jafar, a famous preacher. Furthermore, on Wednesday, February 26, 2025, Kispray also held a study “Cleanse Yourself, Cleanse Your Heart, Welcome the Holy Month” with speaker Ustadz Hanan Attaki at Menara 165, South Jakarta.
Fragrances have a special place in Islamic tradition, especially in worship, because the Prophet Muhammad emphasized cleanliness and fragrant aromas as part of the preparation for prayer. In Islam, prayer is a direct connection with Allah, so being in a state of physical and spiritual purity can improve the quality of worship. Wearing fragrances before prayer is considered to increase solemnity and tranquility, as the Prophet really liked and recommended its use.
As a form of commitment to helping Muslims worship comfortably, Kispray, which has been Halal certified, continues to actively collaborate with various Muslim organizations and religious leaders to provide education related to more comfortable, focused, and solemn worship.
