To celebrate Idul Fitri holiday season, on Monday, June 11, 2018, Vegeta Herbal enlivened 3 points of rest area of Cikopo – Palimanan (Cipali) toll road of KM 102, KM 130 and KM 166 by sampling around 40,000 packaged Vegeta Herbal products in the newspaper Sindo 2018 “Mudik edition”.
Marked by the banner of Vegeta, sampling activities undertaken by Sindo newspaper team was greeted with rousing by the travelers who use cars, motorcycles, or public vehicles that stop at the 3 points rest area. According to Renny Yuliani (Product Executive Vegeta), this sampling activity is the second time activity conducted by Vegeta every Lebaran season.
“In addition to improving the brand awareness of Vegeta, sampling at the Cipali toll booth rests also aims to improve the trialship of Vegeta Herbal products,” Renny said. On the same occasion, Vegeta also made an advertising placement in Sindo newspaper and advertorial about the importance of fiber and the benefits of consuming Vegeta as a fiber supplement derived from selected natural herbs that can help digestive health.