The public high need of care service and products for Mom and Kids was the background of Mom & Kids Expo 2014 in Trans Luxury Hotel Bandung on 18-20 April 2014. Along with the event concept which emphasized on the visitors’ understanding on safe products for the Family, Antis and Force Magic also provided education regarding the importance of always keeping clean hands and the selection of safe mosquito repellent for the whole family.
In the format of talk show which was directly hosted by dr. Siska Gervianti, MHKes,the event explained the importance of hand sanitizer to keep clean hands and avoid the risks of many diseases, such as influenza, diarrhea, worms, typhoid, diarrhea and vomiting (muntaber), and others. In other sessions, dr. Lia Tarigan also elaborated several tips to select the safe and effective mosquito repellent to protect the family from the risk of dengue fever. The event which was also attended by the Major of Bandung, Ridwan Kamil, and his family, highlighted mother’s role as the health agency to protect the health of the entire family by choosing the right care products.
The excitement of the Mom & Kids Expo would not have been completed without the social media. Thus, the visitors who pressed the “like” button on the facebook accounts of Antis, Adem Sari Ching Ku, Force Magic, and Kispray will also be able to receive a set of Adem Sari Ching Ku products. The Expo was attended by 15,000 visitors and also enlivened by several competitions, including drawing and coloring competition, dance and vocal group competition, cupcakes decorating competition, and storytelling competition as well as English speech. The participation of Antis, Force Magic, Kispray, and ASCK was expected to increase the public awareness of superior products that can increase the life quality of Indonesian family.