The sunny morning accompanied the Jakarta residents walk to gather in Parkir Timur Senayan Jakarta since 05.00 in the morning. Starting at Parkir Timur Senayan, the Coolant Fun Bike, Fun Walk, and Fun Run with TV One event on Sunday, 2 March 2014 was attended by the Governor of DKI Jakarta, Ir. H. Joko Widodo, as well as the CEO of Enesis Group, Bambang Soendoro,who officially opened the event.
The high public enthusiasm toward sport activities is one of the backgrounds of the Coolant participation, so the visitors will be able to enjoy the freshness sensation of Coolant after exercising. Not only Coolant, other Enesis brands, such as Adem Sari Ching Ku and Vegeta also enlivened the Coolant Fun Bike, Fun Walk, and Fun Run event which was attended by not less than 10,000 people.
To generate the enormous interest of the visitors, Coolant held “drop the girl” games which can be played by the visitors. Various types of entertainment, starting from zumba mass gymnastics with Vegeta, modern dance by the Coolant dancers, and pantomime theatrical show which succeeded to make the visitors laugh, were held in the main stage to amuse the visitors that have arrive at the finish line.
Besides presenting a variety of entertainment during the event, the Coolant promotion was also conducted through the social media. “Coolers” – a term for the Coolant followers and fans – can also witness the exciting Coolant Fun Bike, Fun Walk, and Fun Run that shared the updated information and photos of the event through the twitter account “@CoolantID” and facebook account “Coolant”. The visitors also had a chance to get free interesting gimmick after following the twitter or pushing the like button on the Coolant fans page in the social media booth provided by Coolant during the event. Coolant body cooling drink, fresh body smooth activities!